Blogsites vs Websites
Written by JillDo you need both? Which is better?
The web has changed fast. Social media, loosely referred to as Web 2.0, is everywhere. Web tools such as blogs, facebook, twitter and other portals are multiplying rapidly. So what is the right first move to get your web presence current and up-to-date?
Strategy For Updating a Brand Image
Written by JillHonor a brand's past while moving a business forward.
With good reason, a business owner or brand manager can be hesitant to change a logo, brandmark or the style of their marketing design. A smart business person knows that brands build strength through consistency and awareness because unlike popular belief, people like the familiar and the known.
Good Design Equals Good Value
Written by JillHow does a business justify the cost of good design?
Businesses facing challenging decisions to cut budgets are also tasked with making smarter choices in their marketing budget. Good marketing involves the ability to identify and understand what a customer wants and communicate in a way that will increase their desire for a product and lead to sales.
Recession Themed Marketing
Written by JillEconomic value is not just about bargains.
Maintaining brand awareness and image are important keys to staying strong in a recession period. While a consistent image is central to a focused branding campaign, it may be smart marketing to adjust your brand message for the current world of a tight economy.
The Opportunity in a Slow Market
Written by JillFocus and strengthen your marketing message.
Spending money to make money is not a difficult concept for business people to accept. However, increasing a marketing budget when business slows is a much harder concept to grasp. When the entire market slows, the first budget that often gets cut or completely eliminated is marketing. This is the worst thing to do, for two reasons.
Print Design
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Beyond the business card, most businesses need a few tangible marketing pieces to put into the hands of their clients.
Web Design, Development
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As creative and branding professionals we know how to take the vision and goal of your brand, product or service and present it on the web.
Package Design
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Our focus and passion from the beginning was the design of brilliant packaging and that same focus continues to this day.