Posted by: Jill Neumeister
on Apr 21, 2009
Do you need both? Which is better?
The web has changed fast. Social media, loosely referred to as Web 2.0, is everywhere. Web tools such as blogs, facebook, twitter and other portals are multiplying rapidly. So what is the right first move to get your web presence current and up-to-date?
Posted by: Jill Neumeister
on Apr 6, 2009
Honor a brand's past while moving a business forward.
With good reason, a business owner or brand manager can be hesitant to change a logo, brandmark or the style of their marketing design. A smart business person knows that brands build strength through consistency and awareness because unlike popular belief, people like the familiar and the known.
Posted by: Jill Neumeister
on Mar 11, 2009
How does a business justify the cost of good design?
Businesses facing challenging decisions to cut budgets are also tasked with making smarter choices in their marketing budget. Good marketing involves the ability to identify and understand what a customer wants and communicate in a way that will increase their desire for a product and lead to sales.
Posted by: Jill Neumeister
on Feb 9, 2009
Economic value is not just about bargains.
Maintaining brand awareness and image are important keys to staying strong in a recession period. While a consistent image is central to a focused branding campaign, it may be smart marketing to adjust your brand message for the current world of a tight economy.
