Blog entries from Jill Neumeister

Blogsites vs Websites

Jill Neumeister — Wed, 21 Apr 2010 05:00:00 +0100

Do you need both? Which is better?
The web has changed fast. Social media, loosely referred to as Web 2.0, is everywhere. Web tools such as blogs, facebook, twitter and other portals are multiplying rapidly. So what is the right first move to get your web presence current and up-to-date?

For any business, social media is a very affective tool used to market your website products or services. Today, social media is equally as important to the success of a website as search Read More...

Strategy For Updating a Brand Image

Jill Neumeister — Tue, 06 Apr 2010 21:00:00 +0100

Honor a brand's past while moving a business forward.

With good reason, a business owner or brand manager can be hesitant to change a logo, brandmark or the style of their marketing design. A smart business person knows that brands build strength through consistency and awareness because unlike popular belief, people like the familiar and the known.

Yet we have all seen businesses with "dated" looking graphics, marketing materials or websites. A successful brandRead More...

Good Design Equals Good Value

Jill Neumeister — Thu, 11 Mar 2010 22:00:00 +0100

How does a business justify the cost of good design?

Businesses facing challenging decisions to cut budgets are also tasked with making smarter choices in their marketing budget. Good marketing involves the ability to identify and understand what a customer wants and communicate in a way that will increase their desire for a product and lead to sales.

Good design in your marketing and branding message will get you there faster and more efficiently.

AlRead More...

Recession Themed Marketing

Jill Neumeister — Tue, 09 Feb 2010 22:00:00 +0100

Economic value is not just about bargains.

Maintaining brand awareness and image are important keys to staying strong in a recession period. While a consistent image is central to a focused branding campaign, it may be smart marketing to adjust your brand message for the current world of a tight economy.

A couple examples of this seen recently:
Allstate - "After the fears subside, a funny thing happens: People start enjoying the small things in life. It's back toRead More...

The Opportunity in a Slow Market

Jill Neumeister — Sun, 24 Jan 2010 22:00:00 +0100

Focus and strengthen your marketing message.

Spending money to make money is not a difficult concept for business people to accept. However, increasing a marketing budget when business slows is a much harder concept to grasp. When the entire market slows, the first budget that often gets cut or completely eliminated is marketing. This is the worst thing to do, for two reasons.

First, a business's exposure to potential customers will decrease with a cut in marketing, gRead More...