Blog entries tagged brand strategy http://www.orcadesigngroup.com Sat, 04 Sep 2010 17:23:10 +0100 FeedCreator 1.7.3 http://www.orcadesigngroup.com/team-blog/blogsites-vs-websites <p>Do you need both? Which is better?<br />The web has changed fast. Social media, loosely referred to as Web 2.0, is everywhere. Web tools such as blogs, facebook, twitter and other portals are multiplying rapidly. So what is the right first move to get your web presence current and up-to-date?<br/><br /></p><br/><br/><p>For any business, social media is a very affective tool used to market your website products or services. Today, social media is equally as important to the success of a website as search Read More... Jill Neumeister Wed, 21 Apr 2010 05:00:00 +0100 websites twitter marketing facebook brand strategy blogsites http://www.orcadesigngroup.com/team-blog/strategy-is-required-when-updating-a-brand <p>Honor a brand's past while moving a business forward.<br /><br />With good reason, a business owner or brand manager can be hesitant to change a logo, brandmark or the style of their marketing design.&nbsp; A smart business person knows that brands build strength through consistency and awareness because unlike popular belief, people like the familiar and the known.</p><br/><br/><p><br />Yet we have all seen businesses with "dated" looking graphics, marketing materials or websites. A successful brandRead More... Jill Neumeister Tue, 06 Apr 2010 21:00:00 +0100 products business brandmark brand strategy