Blog entries tagged branding http://www.orcadesigngroup.com Sat, 04 Sep 2010 17:01:43 +0100 FeedCreator 1.7.3 http://www.orcadesigngroup.com/team-blog/recession-themed-marketing-back-to-basics <p>Economic value is not just about bargains.<br /><br />Maintaining brand awareness and image are important keys to staying strong in a recession period. While a consistent image is central to a focused branding campaign, it may be smart marketing to adjust your brand message for the current world of a tight economy.</p><br/><br/><p><br />A couple examples of this seen recently:<br />Allstate - "After the fears subside, a funny thing happens: People start enjoying the small things in life. It's back toRead More... Jill Neumeister Tue, 09 Feb 2010 22:00:00 +0100 strategy recession marketing branding http://www.orcadesigngroup.com/team-blog/slow-market-opportunities <p>Focus and strengthen your marketing message.<br /><br />Spending money to make money is not a difficult concept for business people to accept. However, increasing a marketing budget when business slows is a much harder concept to grasp. When the entire market slows, the first budget that often gets cut or completely eliminated is marketing. This is the worst thing to do, for two reasons.</p><br/><br/><p><br />First, a business's exposure to potential customers will decrease with a cut in marketing, gRead More... Jill Neumeister Sun, 24 Jan 2010 22:00:00 +0100 marketing budget economy business branding