Blog entries tagged business http://www.orcadesigngroup.com Sat, 04 Sep 2010 17:38:55 +0100 FeedCreator 1.7.3 http://www.orcadesigngroup.com/team-blog/strategy-is-required-when-updating-a-brand <p>Honor a brand's past while moving a business forward.<br /><br />With good reason, a business owner or brand manager can be hesitant to change a logo, brandmark or the style of their marketing design.&nbsp; A smart business person knows that brands build strength through consistency and awareness because unlike popular belief, people like the familiar and the known.</p><br/><br/><p><br />Yet we have all seen businesses with "dated" looking graphics, marketing materials or websites. A successful brandRead More... Jill Neumeister Tue, 06 Apr 2010 21:00:00 +0100 products business brandmark brand strategy http://www.orcadesigngroup.com/team-blog/slow-market-opportunities <p>Focus and strengthen your marketing message.<br /><br />Spending money to make money is not a difficult concept for business people to accept. However, increasing a marketing budget when business slows is a much harder concept to grasp. When the entire market slows, the first budget that often gets cut or completely eliminated is marketing. This is the worst thing to do, for two reasons.</p><br/><br/><p><br />First, a business's exposure to potential customers will decrease with a cut in marketing, gRead More... Jill Neumeister Sun, 24 Jan 2010 22:00:00 +0100 marketing budget economy business branding