Blog entries tagged products http://www.orcadesigngroup.com Sat, 04 Sep 2010 16:50:53 +0100 FeedCreator 1.7.3 http://www.orcadesigngroup.com/team-blog/strategy-is-required-when-updating-a-brand <p>Honor a brand's past while moving a business forward.<br /><br />With good reason, a business owner or brand manager can be hesitant to change a logo, brandmark or the style of their marketing design.&nbsp; A smart business person knows that brands build strength through consistency and awareness because unlike popular belief, people like the familiar and the known.</p><br/><br/><p><br />Yet we have all seen businesses with "dated" looking graphics, marketing materials or websites. A successful brandRead More... Jill Neumeister Tue, 06 Apr 2010 21:00:00 +0100 products business brandmark brand strategy