Blog entries tagged recession http://www.orcadesigngroup.com Sat, 04 Sep 2010 17:07:37 +0100 FeedCreator 1.7.3 http://www.orcadesigngroup.com/team-blog/recession-themed-marketing-back-to-basics <p>Economic value is not just about bargains.<br /><br />Maintaining brand awareness and image are important keys to staying strong in a recession period. While a consistent image is central to a focused branding campaign, it may be smart marketing to adjust your brand message for the current world of a tight economy.</p><br/><br/><p><br />A couple examples of this seen recently:<br />Allstate - "After the fears subside, a funny thing happens: People start enjoying the small things in life. It's back toRead More... Jill Neumeister Tue, 09 Feb 2010 22:00:00 +0100 strategy recession marketing branding