Posted by: Jill Neumeister
on Apr 21, 2009
Do you need both? Which is better?
The web has changed fast. Social media, loosely referred to as Web 2.0, is everywhere. Web tools such as blogs, facebook, twitter and other portals are multiplying rapidly. So what is the right first move to get your web presence current and up-to-date?
Posted by: Jill Neumeister
on Apr 6, 2009
Honor a brand's past while moving a business forward.
With good reason, a business owner or brand manager can be hesitant to change a logo, brandmark or the style of their marketing design. A smart business person knows that brands build strength through consistency and awareness because unlike popular belief, people like the familiar and the known.
