Posted by: Jill Neumeister
on Feb 9, 2009
Economic value is not just about bargains.
Maintaining brand awareness and image are important keys to staying strong in a recession period. While a consistent image is central to a focused branding campaign, it may be smart marketing to adjust your brand message for the current world of a tight economy.
Posted by: Jill Neumeister
on Jan 24, 2009
Focus and strengthen your marketing message.
Spending money to make money is not a difficult concept for business people to accept. However, increasing a marketing budget when business slows is a much harder concept to grasp. When the entire market slows, the first budget that often gets cut or completely eliminated is marketing. This is the worst thing to do, for two reasons.
