Posted by: Jill Neumeister
on Apr 6, 2009
Honor a brand's past while moving a business forward.
With good reason, a business owner or brand manager can be hesitant to change a logo, brandmark or the style of their marketing design. A smart business person knows that brands build strength through consistency and awareness because unlike popular belief, people like the familiar and the known.
Posted by: Jill Neumeister
on Jan 24, 2009
Focus and strengthen your marketing message.
Spending money to make money is not a difficult concept for business people to accept. However, increasing a marketing budget when business slows is a much harder concept to grasp. When the entire market slows, the first budget that often gets cut or completely eliminated is marketing. This is the worst thing to do, for two reasons.
