Brand With Confidence
We approach each new branding project as an opportunity to integrate all of our services, making the best use of your budget and time.
Phase 1: Brand Strategy
Unifying brand strategy and brand expression is at the core of every project. Through our unique brand-distilling process, we uncover what a brand stands for, believes in, behaves like, and how it is perceived. We call this brand essence. During this discovery phase we establish an understanding of the brands' position, differentiation and value proposition to uncover the optimal brand communication strategy.
Phase 2: Build Brand Assets
With a clear understanding of the brand's personality and target audience, we develop strong, intentional and compelling brand assets that are focused and designed to support current and future business goals. Our creative and marketing services encompass design, strategy, and execution for branding, print, marketing and advertising. Our team will work with you to produce a unique branding toolkit to include your logo and optional usage guidelines with corporate typefaces, business cards, brochures, promotional materials, clothing, website, social media graphics and more. These assets become the building blocks for a thoughtfully executed, long-term marketing strategy.
Phase 3: Brand-Optimized Marketing
Sound brand design and strategy lays the foundation for high-performing marketing campaigns. By combining your brand's look and voice with your marketing and promotional messaging, your marketing efforts achieve added value and impact. Once we establish brand basics and guidelines, our team works with you to develop and execute a long-term multi-channel marketing plan that reflects and maximizes the newly established brand message and personality to support your brand and business goals. No matter where the current business revolution leads, our combination of strong branding and focused marketing will get you ready for what's next.