Green Seed Press

Challenge

Green Seed Press LLC, a publishing company with a specialty in affirmation products, came to us with a very clear vision for a new product. Author, Andrew Steele had created several collections of inspirational affirmations that were universal and inspiring. The plan was to market these collections as card sets encased in a unique combination storage-box/presentation-frame.

Objective

Four different collections were chosen to launch the product line. Hope, Love, Wisdom and Success. These collections each required individual design concepts for the cards and the box. Green Seed Press also needed an identity logomark that could easily be used on books as well as other types of products within the affirmation umbrella.

Green Seed Press

Solution

Brand Design: Logo Design. A new Green Seed Press logo was created that could easily be portable as an icon that can be used for Product Design as well as many other branded products. The image created is representative of a bamboo seed and evokes serenity and oneness.

Product Design: The challenge in creating the graphics that best suited the product was equally weighted in complementing the intention of Andrew's words with the perceived aesthetics of a defined targeted audience. With this in mind the team chose to start with a color that would complement current interior design colors. The images chosen for the cards and box wrap were carefully considered at every step.

Website Strategy: An ecommerce site was created built on a content management system platform. The store equally accommodates small retail orders as well as much larger wholesale orders. A blog was also included.

Marketing Collateral: Business Cards. Sell Sheet. Product Photography