Lofthouse Cookies | Brand, Package Design, Collateral

When Ralcorp (now Treehouse Foods) made plans to upgrade the everyday and seasonal labels on their brand, Lofthouse Cookies, they chose Orca Design Group as their creative partner. To meet the challenge our team created hundreds of original and whimsical illustrations in multiple styles designed to create families of cookies within the product line-up. The delightful seasonal labels remind in-store bakery shoppers to celebrate the season with delicious holiday cookies and entices them to buy an ever rotating selection of everyday flavors. As new products were created for each season, Orca Design Group continued to successfully create new concepts to support the product line growth. These labels have assisted the Lofthouse brand in heralding in each new holiday season in grocery stores nationwide. You can even find our sports-related football and baseball labels on color appropriate packages of Lofthouse Frosted Cookies in stores at or near your favorite stadium. The project included updating the the brand logo, product photography, seasonal catalogs and sell sheets.

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Intentional Branding. Creative Marketing. Strategic Design.