Savory Trends | Brand, Packaging, In-Store Display

Comfort Foods, known for quality, simple ingredients and gourmet blends, was planning a new product launch of their Savory Trends brand into the retail Soup Mixes and Dip Mixes category and chose Orca Design Group as their Brand Design Consultants. To carve out a visual niche in a category dominated by red and blue, we chose green to anchor the brand while placing the logo on contrasting blue banner. Eye-catching and appealing food photography, created in-house, was used to grab attention from the aisle. To communicate key messaging, illustrations were used to quickly and visually communicate instructions, heat-level and serving amounts. Supporting collateral included in-store display and highly visual sell sheets.

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