TAP Training Associates Pacific

www.tap-trainingassociatespacific.com

Challenge

Denny and Marcia Hamilton, two internationally established trainers and facilitators, challenged Orca Design to update the marketing and web presence for TAP Training Associates Pacific – training facilitation coordinators – to appeal to a US business clientele while still marketing their established training services and at the same time reflecting their well-travelled personal aesthetic. The challenge was to combine two related yet separate websites into one: TAP-for Trainers Development, LOOP-for Personal Development and to position the brands to include and transition to the introduction of a new branded service LEAP-for Personal Finances. The site should also include several advanced website functions to better engage and service clients.

Objectives

TAP Training Associates Pacific, creators of training curriculum, required a way to easily sell down-loadable documents, schedule, plan events and sell event tickets online as well as being able to showcase their associates and trainers. A members only section that allows attendees to discuss events and training online was also needed along with a personal blog for both principles.

TAP Training Associates Pacific

www.tap-trainingassociatespacific.com

Solution

Brand Review: Logo Design. In order to strengthen the brand and blend both services together under one cohesive brand story the logos of both divisions were updated and brought together visually. Two logos were created as well as complimenting branded icons that can be used throughout future marketing collateral.

Website Strategy: Website Development. Once a content management system platform was chosen, menu structure was mapped out and functions were thoroughly discussed and agreed upon we set out to create a thoroughly unique and branded template design for TAP Training Associated Pacific.

Marketing Collateral: Business Cards.