Working with The Alliance of Women Owned Business board of directors, Orca Design Group developed branding to help position AWOB as a forward-thinking professional organization providing quality programs to inspire, inform and educate women business owners. The logo was designed with a “W” taking flight on a field of green and blue, symbolizing women rising, growing their businesses and opportunities. A horizontal and vertical version was created for versatility. Branded marketing elements included silhouetted business women to reinforce AWOB’s mission. Projects included marketing collateral, website and event promotional materials.