Burk Ridge Farms | Brand, Collateral, Digital, Packaging

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Case Study - Burkridge

Burk Ridge Farms | Brand, Collateral, Digital, Packaging

The family behind Burk Ridge Farms believes that pasture-based small-scale farming, using rotational and natural grazing methods, is good for healthy people, healthy animals, and a healthy land. The brand drew inspiration from the farm itself and the people who work there to create an authentic brand that connects like-minded people directly to the farm to purchase local foods. The brand was designed to operate well on collateral but also on future packaging and wearables. Images of delicious foods, farm-life and pasture-grazing gently roll through all collateral, in a nature-inspired pallet of wood and paper textures, as well as earth- inspired greens, browns and natural tones. Hand-drawn illustrative icons were created for key ideas including the "Grown Here. For Here." tagline that promotes the idea of buying food locally.

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