Disney/Walmart | Package Design, In-Store Display

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Disney/Walmart | Package Design, In-Store Display

Working closely with Private Label brand managers at Ralcorp (now Treehouse Foods) and the Disney Licensing team, Orca Design Group successfully developed over a year’s worth of seasonal, promotional and everyday Disney branded cookie labels for Walmart’s in-store bakery. Having worked with Disney’s licensing team on prior projects, Orca Design Group understands the challenges of maneuvering through Disney’s art archives, choosing art appropriate to the property theme as well as the product and package goals. Process management included presenting multiple concepts for the Disney team to choose from that consistently resulted in successful round one approvals, all while keeping the approval process running smoothly and timely right up to the printer handoff. In-store signage and aisle shelf strips were created to draw attention to the new Disney Cookieland product display.

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