When Green Seed Press set out to develop a collection of inspirational card sets, they chose Orca Design Group as their creative partner to assist in product development. Each set, enclosed in a unique case that served as both frame and storage for the cards, is designed to be a beautiful item to display and use every day. Representing separate themes – positivity, success, wisdom, love – separate colors and imagery were chosen to represent each and to connect the message and emotion being expressed. Supporting collateral was created including product photography, sell sheet and ecommerce website.