Mountain Muesli known regionally as the best tasting Muesli on the market decided it was time to make the leap into national and international markets with a new fruit and nut bar - The Paradise Bar. The company's mission includes promoting outdoor activities including mountain climbing. The great tasting bars are made with simple real ingredients. Through a discovery process that included our exclusive brand and positioning distiller we determined the trajectory of the project. To convey that these are the perfect (real food) energy bar to take along on treks to the summit or trips to the soccer game we used an updated travel poster style to create custom illustrated imagery of mountain climbers trekking up the side of a white mountain scene. The large bold vertical PARADISE bar logo is very visible and contrasts against the brand's primary color of white. Once packaging was complete, we created product mockups and sales materials for the marketing team.