Mrs. Fields | Collateral Design, Licensed Products

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Mrs. Fields | Collateral Design, Licensed Products

Mrs. Fields, the largest retailer of freshly baked, on-premises specialty cookies in the United States, engaged Orca Design Group's creative design team to design promotional collateral targeted primarily to children. A series of promotional buckets and cups with either original illustrations or licensed Disney characters were used to entice parents and children to purchase a mini-cookie bucket and drink each time they visited the mall. Supporting counter displays were also developed to grab attention from mall aisles.

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