Royal Rose Radicchio | Brand, Package Design, Collateral, Digital

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Case Study - Royal Rose

Royal Rose Radicchio | Brand, Package Design, Collateral, Digital

Years ago two Italian farmers teamed up with Salinas Valley growers to introduce radicchio to America as Royal Rose Radicchio. When value-added packaging was needed, Orca Design Group was chosen as Brand Design Consultants. The brand logo was given a facelift while maintaining the core concept. Lines were simplified, an outline was added to hold the shape together on white and background colors, and a new tagline watermark logo was created. Packaging was developed to support the core brand. What began as a package design project grew into a marketing and branding support relationship that spanned numerous campaigns and channels. Working with a great team at European Vegetable Specialties, our staff developed various promotional brands and packaging, private label brands, advertising campaigns, marketing support materials, and websites, all designed to support distributors and retailers, and to educate buyers, chefs and foodservice professionals while increasing consumption of the Fresher Bigger Better radicchio.

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