Mike Southerland | Brand, Collateral, Digital

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Case Study - Southerland

Mike Southerland | Brand, Collateral, Digital

To Mike Southerland, buying and selling homes is all about his clients and their dream, while providing honest answers, real results and the over-the-top service they deserve. Mike is known for his keen insight and sharp negotiating skills. His brand logo focuses on his first name with a silhouette of Mike in a professional-casual pose to also convey superior professionalism and his down-to-earth personality. We incorporated Mike's photo on most collateral pieces to increase awareness and recognition. The brand's color palette, inspired by Mike's market area which includes many waterfront properties in beautiful rural areas, embraces bright green and a rich blue.

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