Branding & Marketing Blog

Good Design Equals Good Value

How does a business justify the cost of good design?

Businesses facing challenging decisions to cut budgets are also tasked with making smarter choices in their marketing budget.  Good marketing involves the ability to identify and understand what a customer wants and communicate in a way that will increase their desire for a product and lead to sales.

Good design in your marketing and branding message will get you there faster and more efficiently.

Almost any purchase involves weighing the cost of the product against its perceived value. At times the value is just practical. Other times it may be a combination of social, emotional or other factors. The value of good design simply may be just to bridge the brand message with the consumers need and their willingness to start using it — if the product looks questionable, you do not even want to try. However, if it looks good, you want to give it a chance. Good design that reliably embeds the value of a product is greatly appreciated by consumers. In addition to better business results, good design is a good value.


Strategy For Updating a Brand Image


No comments made yet. Be the first to submit a comment
Good Design Equals Good Value - Blogs, Orcadesigngroup

Captcha Image

Good Design Equals Good Value - Blogs, Orcadesigngroup

Get in Touch

Call Us
+1 (253) 509-0208
Call Jill
Call Vaughn
Visit Us
3417 Harborview Dr 101A
Gig Harbor, WA 98332

(Lower level, water side. Park in Orca space.)
Mail Us
4810 Point Fosdick Dr. PMB95
Gig Harbor, WA. 98335
  1. We know. You like what you see and you need to talk to us, fast. Just drop us a note using the form below, and we'll get back to you soon. Or call our CEO, Jill Neumeister, at 253-405-6330.
  2. Name
    Please let us know your name.
  3. Email
    Please let us know your email address.
  4. Phone
    Invalid Input
  5. Subject
    Please write a subject for your message.
  6. Message
    Please let us know your message.
  7. Type Security Code
    Type Security Code
      RefreshInvalid Input

Intentional Branding. Creative Marketing. Strategic Design.