Almost 20 years ago, Wildfish Marketing entered the highly competitive retail seafood business. Their goal was to create a memorable brand and sell sustainable wild seafood in retail markets. Wildfish is committed to sustainable seafood and ecologies and equitable partnerships with Alaska’s small community, Indigenous and local fishers. Orca Design Group’s expertise in branding systems and seafood markets made us a perfect partner. We’ve helped Wildfish establish its corporate brand and several product lines through brand strategy, packaging design, food photography and graphic design. Recently, Orca Design helped establish their Fair Trade USA website and product lines.