Graphic Design
& Branding

We believe sound outreach strategy is built on expressing and communicating a brand’s message with clarity, clear intention and impact—consistently across multiple channels.

Graphic Design

Graphic Design is at the core of everything we do. We interpret your organization’s vision and deliver effective visual solutions — with relentless curiosity and comprehensive command of brand development, narrative illustration, integrated marketing campaigns, digital media, UX/UI, video, and photography. Every deliverable is developed within your brand platform, ensuring visual consistency across every channel and every audience you serve.

Brand Design & Strategy is how we build the foundation that makes great design possible. Our intentional branding process brings alignment between your brand experience and your brand promise — distilling what we know about your organization into core ideas that resonate with your intended audience. Before a single visual is created, we determine how best to communicate through design, language, color, and imagery. Building an authentic Native American brand identity that resonates throughout all your communications is the result.

Indigenous Logo Design is work we are deeply honored to do. Each time we develop a logo for a Native community or organization, we co-create a process that is a direct reflection of the organization that engages us — always deeply personal, always distinct. As a Tribal logo designer with cultural fluency, I ensure the design reflects the community’s values, mission, and intent, and the people carrying that work forward for the next generations. Nawa iri.

Annual & Research Reports, Conference Programs & Healthcare Outreach are documents we have deep experience producing — from organizational annual reports and healthcare outreach materials to large-scale state and federally commissioned research reports that require culturally informed Native design. We understand the dual accountability these documents carry: honoring the communities the work belongs to while meeting the standards of funders, agencies, and institutional partners. Our team brings the design expertise and cultural fluency to produce reports that are clear, compelling, on-brand, and worthy of the work they represent.

Design Support: Brand & Logo Design, Narrative Illustration, Annual Reports, Research Reports, Corporate Brochures, Digital Design, Website Design, Print Design, UX/UI Design, Tradeshow Design, Infographics. Native American healthcare outreach.

Seattle Urban Native Nonprofits

As a Native-owned graphic design and communication firm, Orca Design Group designed SUNN’s brand to tell the collaborative’s unique story with branding, a new website and core messaging.

Frequently Asked Questions

Graphic Design & Branding

Q: What graphic design services do you provide? 
A: We provide a full range of graphic design services—brand and logo design, narrative illustration, annual and research reports, corporate brochures, digital design, print design, UX/UI design, tradeshow design, and infographics. Every deliverable is developed within your brand platform, ensuring visual consistency across every channel and audience.

Q: Do you design for Native American and Indigenous organizations?
A: Yes — and it’s work we know well. We have deep experience designing for Tribal organizations, Native-led nonprofits, Indigenous enterprises, and federally partnered programs serving Native communities. We understand the cultural considerations, the stakeholder landscapes, and the care required to create visual identities that truly represent the organizations and communities they belong to.

Q: What is your branding process?
A: Our branding process is unique to our organization — and we believe you’ll find it both rewarding and enlightening. We begin with an in-depth discovery process that draws out your vision, values, and the audiences you serve. From there we develop core messaging, visual identity, and brand guidelines that give your team a clear, consistent framework to work from. We don’t hand you a logo and call it done. We build you a brand.

Q: Can you help us rebrand an existing organization?
A: Yes. Rebrands are some of our most meaningful work. Whether your organization has evolved beyond its current identity, merged with another, or simply needs to communicate more effectively with new audiences — we’ll help you assess what’s working, what isn’t, and what your brand needs to become. We’ve led rebrands for established nonprofits, Tribal organizations and enterprises, and national Native media organizations.

Q: Do you design annual reports and research reports?
A: Yes. Reports are one of our specialties — particularly for organizations that need to communicate complex program outcomes, research findings, or grant deliverables to multiple audiences at once. We design reports that are clear, on-brand, and built to serve both the communities you work with and the funders and partners you report to.

Q: Do you design healthcare outreach materials and reports for Native communities? A: Yes. We have extensive experience designing healthcare outreach documents, program materials, curriculum, and reports for Native-led health initiatives. Native American healthcare communications for Native audiences require cultural sensitivity, accessible language, and design that reflects the communities being served—whether the audience is community members, clinical partners, or state and federal funders.

Q: What is narrative illustration, and do you offer it?
A: Narrative illustration is visual storytelling — original artwork and imagery that brings your organization’s story, mission, or data to life in a way that photography alone can’t. We create narrative illustration for annual reports, campaigns, websites, and print. For Native-led organizations, this work carries particular meaning, and we approach it with the cultural intention it deserves.

Q: Do you handle both print and digital design?
A: Yes. We design across both print and digital — from brochures, signage, and tradeshow displays to digital ads, email graphics, social media assets, and web visuals. Everything is developed from the same brand platform so your organization looks and sounds consistent wherever your audience finds you.

Q: How do you approach design for organizations with multiple audiences — including funders, Tribal stakeholders, and the broader public?
A: We’ve been doing this work for over thirty years, and navigating complex stakeholder landscapes is something we know well. We build brand systems that are flexible enough to speak to diverse audiences — community members, federal funders, university partners, Tribal leadership, and the general public — while staying rooted in one clear, authentic identity. That consistency is what builds lasting trust.

Q: How do I get started?
A: Reach out through our contact page and share a bit about your organization and what you’re working on. We’ll follow up to schedule a discovery call. 

ICT

When Indian Country Today changed their name to ICT they knew they needed to hire an experienced Native-owned graphic design firm to rebrand their look. Orca Design Group came aboard and with great intention created a new logo that is symbolic of the future and also commemorates the past.

Product Branding, Marketing & Package Design

We know a thing or two about introducing products to new markets. We have a deep history of working with national food and manufacturing brands to develop products and marketing strategies for retail and wholesale spaces. We can work with you to navigate all the venues where you need to tell your products story. But first we help you see it from a brand story perspective and then provide our creative services to build the brand assets you need.  These may or may not include packaging, but if it does, you’ve come to the right place. We understand what makes a product standout in a sea of other products. And our many years of experience has made us efficient at handling multiple brand lines and making sure the package or label prints right. PRODUCT SUPPORT: Package Design & Strategy, Core Brand Copywriting, Product Sell Sheets and Brochures, Product & Food Photography, Tradeshow Booths

Mountain Muesli

Brand Strategy, Brand Design, Package Design, Sales Material

Mountain Muesli known regionally as the best tasting Muesli on the market decided it was time to make the leap into national and international markets with a new fruit and nut bar – The Paradise Bar. The company’s mission includes promoting outdoor activities including mountain climbing.