Formerly Indian Country Today
A nationwide Indigenous digital news and broadcast platform.
Services Provided: Brand Logo Redesign, Video Animation
When Indian Country Today chose to change their name to the acronym ICT they knew that transitioning from an established brand and strong name required great intention. The new logo had to be symbolic of the future while commemorating the past.
Orca Design Group worked closely with ICT leadership to explore several paths. Ultimately inspiration was drawn from Indigenous ribbon skirts expressing Indigenous matriarchal power, each color representing the groups that have stewarded ICT over the years. Careful consideration ensured that the chosen logo would be impactful in small sizes and on mobile platforms.
Orca Design was delighted and honored to create the new brand logo for an organization that has informed our lives for decades–and now as ICT.