Kitsap Public
Health District

Kitsap Public Health District

A COVID-19 Public Service Announcement (PSA) 

Services Provided: Illustration, Brand Strategy, Graphic Design, Naming 

In March 2020, Kitsap County asked Orca Design Group to create a COVID-19 PSA social media campaign kit along with a slogan to share critical COVID information with residents. 

Kitsap County was tasked with keeping residents informed and aware of county resources – where to be vaccinated, tested, and more. The campaign called for a strategy reflecting the county’s diversity along with local imagery. Orca’s team designed the campaign with flexible elements for the client to update with ever-changing information. 

The outcome was a social media kit which emphasized brand recognition for Kitsap County residents with custom illustrations and a memorable phrase – #WeGotThisKitsap. 

This social media toolbox was key to leading the county through their unpredictable pandemic communications.