Why You Need a Brand Strategy - and How to Create One
Are you struggling to get results from your marketing campaigns? If your marketing ROI falls short of expectations, your first thought may be to change up your message and try another campaign. And then try again, and again — until something wor...
Supercharge Your Marketing with Automation
Any brand looking to break through the marketing noise knows that inbound marketing is a smart strategy. That’s because potential customers — even B2B ones — have become desensitized to in-your-face advertising and marketing speak.
Using a consumer analog...
Brand Managers - Don't Miss Out On a Great Opportunity to Update Your Brand
By now you know that new nutrition label changes are just around the corner. You may have a good idea how they will impact your redesign, and you may be considering that opportunity we presented in our last article.
Jill Neumeister, senior brand design strategist, has been launching brilliant brands, products, and companies into the world for over two decades. Her vision and enthusiasm guide a team of branding and marketing specialists to assist clients in reaching their brand and business goals. When she's not making magic in the studio, she's painting and traveling.
Vaughn Neumeister, project director extraordinaire, keeps it all going. Specializing in strategy, digital coordination, packaging and print consulting, he wears some cool hats. He has deep roots in the packaging industry and guides our team to technical excellence. When he's out and about, he's usually on his Goldwing.